Tweets from the Mind of Bill Slawski
January 4, 2013

This is a quick collection of Bill Slawski’s tweets from January 5, 2013. Almost all of these should be located on every SEOs audit checklist. I thought a single blog post would be an excellent point of reference for all to enjoy them. Myself and a few others thoroughly enjoyed going back and reading these. No reason everyone else should miss out.

A special thanks to Bill for allowing me to compose this post and publish his tweets here.













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Michael J. Kovis

This is a little something about me. Catch me on Google+.

There are 6 comments

  • Bill Slawski says:

    Thanks, Michael.

    Not quite sure what set me off there, but I found myself adding “Rants sometimes. :)” to my Twitter profile tonight after everything was tweeted and done.

    No promises that I might not follow up with a few more parts. Can’t believe that I see all of these things as often as I do, that people can exercise a little self help with. 🙂

    • The rants and reading these tweets were quite enjoyable. I was honestly in the middle of doing something and became sidetracked for over 10 minutes reading each one of them. 🙂

      While it is hard for me to swallow at times, I can see why so many of these “mistakes” are made. Much could be attributed to lack of understanding and knowledge as the web standards have changed so much throughout the years. Too many developers, designers and SEOs become far too comfortable with their process and fail to adopt updated practices.

      The best thing we can do is help educate and correct these mistakes from being so common.

      Thank you again Bill.

  • Don’t use heading elements (,,, etc.) as sidebar navigation headings.

    I say…it depends.

    The concept of sidebar is changing due to the evolution of Web Design (Grid, Responsive, etc…) and the evolution of HTML (5) so using heading inside section or aside is a good and correct approach to better describe your page.

    • I like the thoughts Andrea and thank you for taking the time to post your considerations.

      However, I do disagree with the concept of utilizing heading elements in the sidebar, especially if it is a static sidebar. Those headings are not necessarily as important to the actual content of the page. There are other ways to stylize them to look more important to the user, yet not a need to do so for the search engines. The article Bill linked to did an excellent job of explaining this.

      I’ll admit, I have used heading elements on sidebar headings in the past. I’ve come to realize over the years that the typical sidebar content isn’t as important, therefore as Dave Woods wrote, has less meaning.

      It is a good discussion to have and your argument is completely valid. Thanks again for the comment.

      • Yes Michael I also disagree in general, but every website is not equal.

        Using H to attach a Style is absolutely wrong infact for the style you don’t need to use “semantic”, and we know it well.

        As long as I can tell you for some website the sidebar part is very important and with very informative piece of contents that can change for each page and add value.

        The first thing to remember in a SEO audit is that a Checklist is not always good. I think that a checklist some times – for no-brain people – can be dangerous and can lead to errors.

        A point like this can be misunderstanded and so need a deeper explanation that the linked post (for me) doesn’t give.

        Hope that now is more clear what I mean.

        Thanks for the answer.

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